The New Newmanton Manosphere, a coalition of self-improvement influencers, forum moderators, and at least one active FounderCore distributor, announced Monday that it will host the 1st Annual Westminster Looksmaxxing Competition on Saturday, June 14, at the Gnu Civic Pavilion. Registration is open to male-identifying residents of the commonwealth. Entry fee is $40.

Contestants will be divided into seven categories — Hound, Toy, Working, Sporting, Terrier, Non-Sporting, and Herding — with criteria for category placement to be determined at check-in. All entrants will be evaluated on three metrics: standing height, penile length as self-reported on a notarized form, and total annual income rounded to the nearest figure. Best in Breed awards will be presented in each category, followed by the selection of a Best in Show winner, whom organizers described in their press release as "the apex expression of competitive masculine actualization."

Event coordinator Brad Ennis said the competition had been in planning since January and was designed to "bring structure and accountability to the looksmaxxing community, which has historically lacked both." He said the Westminster name was chosen because it "sounded legitimate" and that no affiliation with the American Kennel Club existed or had been sought. The Manosphere's membership includes, according to its own registration materials, the social media personality behind FounderCore, the enriched Third Street Sinkhole soil supplement that The New Newmanton News reported was shipping nationwide earlier this year.

Patrick Fenn of the Coalition for General Cannibalism Awareness confirmed his organization had applied for a vendor table. "We're not here to judge the categories," Fenn said. "We just want to be present at any large gathering of men who have been told they're at the top of something." The Coalition previously applied for a catering role at the commonwealth's proposed closing ceremony and appears to be expanding its event presence more broadly.