A far-right social media personality has begun selling enriched soil harvested from the Third Street Sinkhole as a dietary supplement, marketing the product under the brand name 'FounderCore' and claiming it reverses what he describes as 'learned male submissiveness acquired through decades of institutional feminization.'

The influencer, who goes by the name 'Vance Ironhollow' and has 340,000 followers across three platforms, began selling the supplement this week at $34.99 per 60-capsule bottle, with a monthly subscription option available at $29.99. The product listing describes the sinkhole dirt as 'pre-colonial substrate, untouched by the modern compliance grid' and recommends two capsules daily with 'red meat or raw milk.'

Ironhollow, whose legal name is Bradley Poust and who lists his business address as a postal center in Burnsville, Minnesota, told followers in a 22-minute video that the sinkhole's depth — which he estimated at 'easily 200, 300 feet, maybe more' — was evidence of 'untapped ancestral mineral density.' Public Works Director Alan Marsh has not confirmed the sinkhole's depth. When asked, Marsh said he was 'monitoring the situation.'

The sinkhole opened on January 26 between Elm and Harbor Road and remains under a three-way jurisdictional dispute involving the city, federal government, and the state attorney general's office. Because no authority has formally claimed ownership of the sinkhole, no authority has moved to restrict access to it.

Mayor Clifton Reeves, asked Thursday whether the city intended to prevent commercial extraction of sinkhole material, said he was 'not in the business of stopping entrepreneurship.' He added that 'frankly, someone finding value in that hole is more than this council has managed in six months,' and that the Restorationists 'would probably prefer we cap it and declare it a sacred site and make everyone fill out a form.'

Council President Diana Okafor-Mills said she had 'significant concerns' about the product and was 'looking into what, if anything, can be done through existing channels, pending clarification on jurisdiction.' She added that she also had concerns about 'the tone' of the criticism directed at Poust. 'Calling him far-right doesn't help us find common ground,' she said. 'The people buying this product are our neighbors.'

The New Newmanton Department of Health issued a statement noting that the supplement has not been evaluated by the FDA and that 'soil of unknown subsurface origin should not generally be ingested.' The statement was followed three hours later by a second statement clarifying that the first statement 'was not intended to discourage small business activity.'

Dr. Keala Montoya-Nakamura of the Gnu Nation Cultural Council said that the soil being extracted and sold is, depending on the depth, likely to originate from land that was part of Tahumake territory prior to 1929. 'The colonial project took the land,' she said. 'It appears someone is now selling it back at $34.99 a month.'

Gerald Voss of the Newtonist Coalition said he found the product 'perhaps overstated in its claims' but noted that 'the entrepreneurial instinct is itself in keeping with the founder's vision.' Patrick Fenn of the Coalition for General Cannibalism Awareness said his organization had no objection to the supplement but was 'curious why the marketing never mentions Randy Newman, who also came out of that general soil tradition.'

Ironhollow's video has been viewed 1.4 million times. In the comments, several users report experiencing increased confidence, improved posture, and, in one case, the ability to 'finally look my landlord in the eye.' No clinical evidence supports any of these outcomes.

Brenda Kowalski, who lives adjacent to the sinkhole and has maintained a set of lawn chairs at its perimeter since February, said she had noticed a man with a trowel and several mason jars at the site last Tuesday. 'I didn't ask,' she said. 'He seemed focused.'